Sample Resume Electronic Health Record System Essay

MEMO To: Elizabeth A. Dennis, Esquire From: Adriane S. Towns Date: November 18, 2014 Re: Electronic Health Record System Statement of Facts: I represent Oakland Hospital, which is a health system with 3 locations. It is considering a plan to implement a new electronic health record system, which it believes will better serve its patients. It wants to make patient medical records available to all doctors affiliated with the hospital. That means doctors that are employees of the hospital, independent practice associations and doctors working as independent contracts. It wants those doctors to be able to access the medical records off site at their medical practice. It will increase patient care because doctors will able to access all medical records for their patients, regardless of which doctor they see in the network. That means if a patient is seen in the ER or by a cardiologist, the doctor will be able to gain access to the notes of other doctors. Also, doctors with new patients will be able to search the records if they want to see patient histories prior to the first appointment with the patient. Your supervisin g attorney wants you to review HIPAA, case law, and any other sources to make sure this scheme complies and also outline for the client what needs to be done to mitigate any penalties under HIPAA. Question Presented: Is it possible for Oakland Hospital to implement a new electronic health record system, according to HIPAA? How secure will the firewall beShow MoreRelatedTask 1 Healthcare Ecosystems1304 Words   |  4 Pagesï » ¿ Healthcare Ecosystems - Task 1 Introduction Founded in 1841, New York University Langone Medical Center is considered one of the nation’s top health care centers. Located in Manhattan, NYU Langone Medical Center consists of four hospitals -Tisch Hospital, with 705 acute-care beds; Rusk Institute of Rehabilitation Medicine, the first hospital dedicated solely to rehabilitation in the world, with vast inpatient and outpatient rehabilitation services and programs; Hospital for Joint Diseases, containsRead MoreOrganizational Culture At E Groceries1354 Words   |  6 Pageshiring personnel Knowledge and skills requirements: †¢ 3-5 years of experience in related fields †¢ Degree in Bachelor of Commerce or any other related areas †¢ Extensive experience in all aspects of supplier relationship management †¢ Proven track record in managing and directing highly skilled, motivated, and solution-oriented sales force †¢ Strong understanding of customer dynamics and requirements †¢ Able to operate in fast-paced and changing market environments †¢ Excellent written and verbal communicationRead MoreCard 405- Rough Draft Portfolio1921 Words   |  8 PagesEducation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Resume†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Professional development and Training †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..10 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.11 Reference List †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..12 Awards and Accomplishments †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦13 Volunteer History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 Professional Affiliations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 Career Path †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..16 Work Samples †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreInvestigation Of The Murder Weapon Essay1715 Words   |  7 PagesThe informant, Edward Martin, a man in prison for aggravated criminal sexual assault of his stepdaughter, pointed the finger at Juan Rivera, a 19-year-old mentally ill man. River first met with police while in jail on October 2, 1992. He provided samples of blood and hair and cooperated fully with the police. The police had him write and sign an initial statement reflecting his whereabouts on the night of the crime; he claims he was at a party near the victim’s house. His statement was as followsRead MoreExecutive Roles and Responsibilities1812 Words   |  8 PagesContinuity of Operations Plan, or COOP. Moreover, identifying whom is responsible for what plays an important role as well. Account management procedures define when and how new users should be added and when other users should be removed from the system. Password control may be included here. I have been apart of the Navy active and Reserve components for 8 years, working as either a Cryptologic Technician Operator (Communication) or Assistant ISSO for Operations department. One thing that has remainedRead MoreSample Resume : The Purchasing Process2382 Words   |  10 Pagesprocess , the settlement process was automatic of good decrepit its was response rd by owner of the company to save company time and money , the payment process is made by either electronic funds ( paying online ) or by check or cash . And the last condition the company must keep these record which contain purchase record to establish any tax information and purchase order to confirm it . so we talked about the condition or steps of purchasing process in simple way . Now we will discuss with allRead MoreWorking and Leading People Assignment18560 Words   |  75 Pagesof Marketing 37 Appendix 3 – Person specification for Vice President of Production 38 Appendix 4 – Person specification for Vice President of Marketing 39 Appendix 5 – A sample job advert 40 Appendix 6 – A sample job application form 41 Appendix 7 – A sample CV 45 Appendix 8 – An introduction of and a sample electronic cognitive test 48 INTRODUCTION Working with and leading people is one of the major concepts of a person who wants to be a leader. A good leader must acknowledge whatRead MoreWorking and Leading People Assignment18553 Words   |  75 PagesPresident of Marketing 37 Appendix 3 – Person specification for Vice President of Production 38 Appendix 4 – Person specification for Vice President of Marketing 39 Appendix 5 – A sample job advert 40 Appendix 6 – A sample job application form 41 Appendix 7 – A sample CV 45 Appendix 8 – An introduction of and a sample electronic cognitive test 48 INTRODUCTION Working with and leading people is one of the major concepts of a person who wants to be a leader. A good leader must acknowledge what anRead MoreDaily Physical Activity Can Improve Exercise Tolerance And Functional Capacity5823 Words   |  24 Pagesalone will be discussed. Further research with a larger sample population would support further clinical use and implementation of a pedometer as a comparative tool to the 6-minute walk test for evidence-based practice. Introduction Over six million American’s have a diagnosis of heart failure with a projected 670,000 new cases per year (Braunwald, 2012). People over the age of 70 carry the greatest burden of chronic disease, disability, and health care use (Guralnik, Leveielle, Hirsch, Ferrucci, FriedRead MoreEvents Attendance Monitoring System Using Biometrics and Sms7274 Words   |  30 Pagessignificance and the scope of the study. It talked about how the researchers do the research, where are the objectives of the research basis of conducting it and the purpose of the research and it significance, and what are the scope and limitations of the system. The Institute of Information and Communication Technology of Isabela State University Echague Campus is now facing problems with regards to monitoring the attendance of the students during school’s activities. Most of the time students are required

Marketing analysis of Sony-Free-Samples for Students-Myassignement

Question: Discuss about the Importance of Marketing. Answer: Introduction Marketing is considered as the heart of any of the business activities or operations. The success and growth of the functionalities also depend on the same. These are the business processes or the activities which are concerned with making the availability of the goods and services to the consumers. Marketing is a very broader concept and comprises of a number of mechanisms, approaches, and theories which can be adapted by the business corporations for making the promotion and advertising (Bhasin. 2016). This creates awareness and also develops the interest in the minds of the consumers which motivates them to buy the product. The marketing concept is not limited only to the product reaches the consumers but it also comprises of the maintaining the relations with the consumers and providing them services if required and desired by them. With marketing, the business corporations can just offer the best quality of the products and the services but the consumers wont be able to know abo ut the products. The below-presented report has been executed on Sony which is Japanese multinational brand name and also the country on which the report will be made focused is India. The business corporation has diversification in the products range and which comprises of consumer and professional electronics, gaming, entertainment, and financial services (Ahmed. 2014).The further report has been analyzed on the evaluation of the marketing mix and also the effects of PESTEL on the marketing mix strategies employed by the business organization. Critical evaluation of marketing mix On the basis of the survey, it has been concluded that Sony is one of the most sought and Leading Manufacturing Corporation in the sector of communication, information technology products, gaming consoles and electronics for the potential and professional markets (Professionalacademy. 2017). This has helped the business to get developed into one of the richest and most likable company. The business corporation has focused its business activities on the electronics like AV/IT products gaming consoles and play stations, entertainment like music and motion pictures and also in banking and insurance sector. The company is an international brand and has the vast range of business activities. The entity is trying to leverage their uniqueness by adaption of the convergence strategy aggressively. The main aim of the business corporation is to influence and touch the potential customers by offering their unique products. Moreover, Sony has been making use of the marketing mix strategies for m aking the products available for the consumers and increase their satisfaction level (White pass. 2012). The below presented are the four prime elements of the marketing mix of Sony which has been employed by the business entity: Product: Product is the main or the prime factor for any of the business corporation, which plays a significant role in the success and growth of the business. The products define the brand of a company (Mudie and Cottam, 2010). The products of a company are not only in tangible form but also they are in the intangible form such as some of the entities are service based and same are the products of that company. The consumers choose the products on the basis of the satisfaction level which he will be getting from that product, whether the product is safe or not, the physical appearance of the product etc. The brand name Sony is well known for the premium and high quality of products. The company has been ranked as a leader in the entertainment sector and also most of the products are very much useful. The business organization provides a diverse range of products and due to which it has been successful in attaining a large number of customers around the globe and also the business or ganization also has been enjoying a huge market share in most of the developed and developing nations (Lovelock, 2011). A large number of consumers indicates more the goodwill and strong brand equity which is a plus point for the business corporation as per the future aspects. Sony has a wide range of diversity in the products which are mentioned as below: Television: LCD LED TV, projectors, CRD based televisions etc. Games: Gaming consoles and play stations Audio: Portable audio and music systems, music systems for automobiles with personalized navigation systems Mobile phones Computers, printers and other information systems and related accessories The company also offers a wide range of gaming consoles and play-stations which are used widely used for the purpose of entertainment. Moreover, the business corporations have introduced their personalized cards and Sony cards and these game winnings can be used for shopping proposes such as gift cards These cards are offered to the consumers after they had purchased any of the Sony products and also these reward cards are redeemable while purchasing in future. The business entity has also started selling of laptops which are easily found in various shapes, sizes, and qualities. Price: Price is the value of the product which is the consumer is expected to pay at the time of the product is purchased by him (Lusch and Vargo, 2014). This is one of the most influencing factors for the customer which develops a will to buy the product. Sony has developing pricing strategy of its product in a very strategic manner. For instance, the business corporation has been making use of the three-tier pricing strategy which has been targeted on the various segments of the consumers from the economy. The targeted segments are the economic buyers, the middle-class society, and the high-end buyers. The company adapts price skimming strategy whenever the business corporation launches the new product with some of the unique features. The skimming pricing strategy focuses a less number of consumers and has a high price for the products and the special and unique features. This strategy in whole provides an increase in the profits and also On the basis of a detailed survey it has b een observed that Sony launched its first high definition television in 1990 it priced it over $43,000 (sony.net. 2017).But later there was a decrease in the prices of the product in the year of 1993 till $6000. And also in the case, while the company launched Walkman the prices were high at the time of launching as compared to its competitors. And this has been proven beneficial to the business entity due to the performance; quality and brilliant sound deliver the products to the consumers which have ensured a high level of satisfaction. Also, the company has been ranked as the low-cost producer for many of the products this made it possible for them to have enough resources, which out showed their competitors. Place: The distribution channels and the mediums which are being used for making the products available to the consumers for their use. This has been considered as one of the most vital components which increases the satisfaction level of the consumers to some extent (Peter and Donnelly, 2011). As if the products are easily available to the consumers or they are feeling convenient in getting the products, then this will increase their satisfaction. This will be proven beneficial for the business corporation as this will tend the consumer to buy the product for the next time in future. Sony has been developing the marketing strategies and plans based on the distribution channels. Easy availability of the products to the consumers is the main concern of the business corporation (Hollensen, 2015). For instance in a country like India, where the consumers are more likely to buy more products which are long lasting and are more durable the distribution channels are considered as of very m uch significant and vital role. An approx. a number of over 7000 channel partners is the count of the distribution channels; moreover, there are more than 260 Sony stores and 21 branch locations in India. An approach of one level distribution channel has been made in use by the business corporation in this economy. Here, they useone level distribution channel. The entity has been in connection with big brand names for retail business and it does not have or restrictions to Dongsheng International Trade Co. Ltd, Front-Page Trade Co, Ltd, Best wholesale co. Ltd and Denzuke Network Sdn.Bhd. are some of the names from the retail industries by which the business entity is making the distribution of the products all over the country (Sheth and Sisodia, 2015). Moreover, other distribution channel is being used by the business corporation and which consists of the manufacturer, retailer and then the customers. They mainly practiceselective distributionof their products from very selective d ealers such as SONY WORLD. Promotions: Promotion has been considered as the key to successfully launching the product and making available till the target customers aware of the usefulness of the product is called promotion (Shahhosseini and Ardahaey, 2011). One of the biggest tools which have been considered as the most significant one for the execution of all the marketing activities is the promotion of the products and the services of the organization. Promotion of productsrelated details which are desired by the business organization (Christopher, Payne and Ballantyne, 2013. Advertisements and promotions are very much essential for a business organization as it helps in the development of the image of a specific product in the minds of the potential consumer. There are a number of mechanisms and tools which can be adapted by the business organization for executing the promotional events and campaign. The term promotion has a capability of impacting both the organization and the product (Lee and Kotler, 201 1). Promotions and advertisements directly affect the sales and profit of the business corporation and it is also beneficial for the consumers as it gives the necessary and relevant knowledge and develops awareness of the products for the consumers. And Sony Corporation has been making use of the advertisements and promotions in a very well manner. The business entity has been making use of tagline Make. Believewhich is very much successful in passing a message to unite initiatives across network services, electronics, mobile phones, music and movies (Anitsal, Girard and Anitsal, 2012). The promotions can be done by making use of various methods and tools such as the contemporary means which comprises of making use of internet and social media, ads in business magazines and newspapers etc. The tagline also defines and symbolizes the entities essence of innovation and creativity of the employees. Moreover to have a greater impact on the local public and customers the business corpora tion has been making use of a number of celebrities for the endorsement of their products. This a very influencing step by the entity because on the basis of executed survey it has been observed that the population is very much attracted towards the celebrities and also get easily influenced. For instance, the company has been making use of the faces of their products were big actors like Deepika Padukone and Kareena Kapoor in India. Currently, Katrina Kaif was announced as a brand ambassador of their smartphone range Xperia. Effects of PESTEL on marketing mix strategies The business environment comprises of the two main environmental factors which are very much essential for a business corporation and also play a vital role in the organizational structure and culture of the business corporation. Internal and external are the two business environments which are very much liable in influencing business and all the operational activities and strategies. The below mentioned are the effects of the pestle analysis which is significant for marketing mix strategies: Political:Theseetc. (Bolotaeva and Cata, 2010). These all factors are very much capable of influencing the marketing strategies of a business corporation. In the case of Sony if the governing bodies of India have brought some changes in the tax policies, then the company will be forced to bring a rise in the price of the products. This rise in the price will surely affect the sale of the company and products will be showing a decrease in the demand. The company will have to spend more on promotions and advertising. Economic factors:This is one more significant factor which is very much liable and capable of imposing various effects on the marketing strategies of the business organization (Yksel, 2012). The economic factor comprises of the economic stability of the economy, interest rates, exchange rates, inflation, the disposable income of the consumers etc. Moreover, the economic environment has a capability of impacting both the organizations production and the consumer's decision-making process (Laudon, Laudon and Brabston, 2011). For instance fluctuations in the inflation and also in the interest rate will force Sony to make changes in the prices of the products. Social and cultural forces: The society comprises of the consumers, the clients, the dealers and the suppliers which are considered as a very much essential part of a business organization. And as these are very much vital they are also capable of influencing the marketing and business strategies of a business entity (Pestle analysis. 2017). The demands or the buying patterns of the consumers, relationship with the clients and the suppliers or dealers can bring a very big effect on the marketing strategies. As after considering these factors the business entity needs to develop the marketing strategies. Moreover, the business entity should also be responsible towards the society, for instance, Sony should make elimination of those elements from the manufacturing and other operations which can be proven harmful to society. Technological factors:The machinery, mechanisms, equipments and the tools which are being used by the business entity are being considered under this factor. The potential, skills and the capabilities which have been applied to the manufacturing, processes and the technology and materials needed for the production of products and services will be having the impact on the operational activities of the business corporation (Pestle analysis. 2017). For instance, Sony has been making use of the latest means and mechanisms in all types of operational activities. And due to the use of the contemporary technology the business entity has attained a stable position in a market. Environmental forces:This element comprises of the environment which is, the natural resources etc (Wilson, R.M. and Gilligan, 2012). Environment degradation has become one of the biggest concepts for each and every business corporation and governing bodies has also imposed a number of rules and norms for controlling the same. The natural resources of the Earth such as forests, agricultural products, marine products, etc. must be taken care of. As these factors help the business organization for settling down as a responsible one in the eyes of the consumers and which in-turn will be proven beneficial. Legal: This factor comprises of the legal requirements within the business entity, such as health and safety of the employees, different types of standards such as manufacturing and advertising etc. (. 2015). If the entity has been following all the legal requirements then it will be having a smooth and flawless business and no impact on the marketing strategies. Macro environment has a vital impact on the growth and success of marketing strategies and campaigns, and therefore the above-mentioned factors should be considered very much relevant and significant while the decision-making process of a strategic marketer. Strategic recommendations As the business corporation has been ranked as a well-known brand name in its sector. The business corporation has been affected by the environmental factors by many ways and the below mentioned are strategic recommendations for the same: The business entity should implement some standards, limits laws and norms which should be the concern of restrictions over the use of the natural resources and energy (Hoffman and Bateson, 2010). Some alternatives or substitutes should be made in use such as solar energy or wind energy should be used for more instead of water or electricity. There should be control over the emission of the greenhouse gases and other pollutants (Keller, Parameswaran and Jacob, 2011). Some of the modern mechanisms and tools should be implemented in the manufacturing and other activities through which pollution can be caused. The mobile phones have become a big danger for humanity as the vibrations emitted by them are a reason for a number of heart and other serious medical issues (Lee and Carter, 2012). So the company should make use of some tools or systems which should aid in the reduction of such vibrations. Conclusion In the limelight of the above-executed analysis, it has been inferred that marketing is a way broader concept and which is not only concerned with the selling or marketing of products. It also comprises of after sales services, establishing strong bonds with the consumers which will be proven very much beneficial for the business organization for the longer term. Moreover, Sony is the brand name of which the analysis has been executed in India. The analysis comprises of the critical evaluation of the marketing mixes and also the impacts of PESTEL analysis on the marketing strategies of the business entity. Further, a set of strategic recommendations has also been provided for the environmental changes which have been faced by the business organization. References Bhasin, H, 2016, Marketing Mix of Sony- Sony marketing mix, Assessed on 13th June 2017, https://www.marketing91.com/marketing-mix-sony/. Ahmed, G, 2014, How marketing macro environmental factors affect business strategy, Assessed on 14th June 2017, https://www.studylecturenotes.com/mba-marketing/how-marketing-macro-environmental-factors-affect-business-strategy. Professionalacademy, 2017, Marketing theories, - PESTEL ANALYSIS, Assessed on 14th June 2017, https://www.professionalacademy.com/blogs-and-advice/marketing-theories---pestel-analysis. Writepass, 2012, Sony PESTLE analysis, Assessed on 14th June 2017, https://writepass.com/journal/2012/12/sony-pestle-analysis/. Mudie, P. and Cottam, A., 2010.Management and marketing of services. Routledge. Lovelock, C., 2011.Services Marketing, 7/e. Pearson Education India. Peter, J.P. and Donnelly, J.H., 2011.Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Shahhosseini, A. and Ardahaey, F.T., 2011. Marketing mix practices in the cultural industry.International Journal of Business and Management,6(8), p.230. Lee, N.R. and Kotler, P., 2011.Social marketing: Influencing behaviors for good. Sage. Anitsal, I., Girard, T. and Anitsal, M.M., 2012. An Application of Services Marketing Mix Framework: How do Retailers Communicate Information on Their Sales Receipts?,.Business Studies Journal,4(2), pp.77-90. Bolotaeva, V. and Cata, T., 2010. Marketing opportunities with social networks.Journal of Internet Social Networking and Virtual Communities,2010, pp.1-8. Yksel, I., 2012. Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), pp.52-66. sony.net, 2017, Overview of Sony environmental impact, Assessed on 14th June 2017, https://www.sony.net/SonyInfo/csr_report/environment/management/overview/. Pestleanalysis, 2017, What pestle stands for in marketing, Assessed on 14th June 2017, https://pestleanalysis.com/pestle-in-marketing/. Pestleanalysis, 2017, Where and how to apply PESTLE analysis, Assessed on 14th June 2017, https://pestleanalysis.com/pestle-analysis-in-a-marketing-plan/. Adjonyo, N, 2015, Critical analysis of the article marketing mix revisited towards the 21st century marketing, Assessed on 14th June 20147, https://www.researchgate.net/publication/273765680_Critical_Analysis_the_article_Marketing_Mix_Revisited_Towards_the_21st_Century_Marketing. Hoffman, K.D. and Bateson, J.E., 2010.Services marketing: concepts, strategies, cases. Cengage learning. Keller, K.L., Parameswaran, M.G. and Jacob, I., 2011.Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Lee, K. and Carter, S., 2012.Global marketing management. Oxford University Press. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge. Laudon, K.C., Laudon, J.P. and Brabston, M.E., 2011.Management information systems(Vol. 8). Upper Saddle River, NJ: Prentice Hall. Christopher, M., Payne, A. and Ballantyne, D., 2013.Relationship marketing. Taylor Francis. McDonough, M, 2017, Components of pestle analysis, Assessed on 16th June 2017, https://www.brighthubpm.com/project-planning/51754-components-of-a-pestle-analysis/.

Jeffersons Party Essays - Conservatism In The United States

Jefferson's Party The view that many believe while studying our country's political history is the Federalist Party was a dedicated supporter of a strong central government. They believed that the Constitution was a document that needed to be molded and amended in order to meet the needs of the country. The traditional view of the Democratic- Republican party is that they support state's rights and feel that most of the governing of the country should be done on the state level. The Democratic- Republicans, or Jeffersonian Republicans, also believed in reading the Constitution fundamentally and grant the government powers that were addressed in the document. These views are the basic principals that each of parties are based upon. It can be seen in Jefferson's statement to Gideon Granger that it, ?is surely best that the states are independent and to everything within themselves, and united as to everything respecting foreign nations.? Contrary to traditional characterization of both the Federalist and Democratic Republican parties, politicians would break away from the conventional party platforms and support issues that they felt strongly about. For instance, Daniel Webster, a Federalist from New Hampshire spoke out against an overly aggressive government with the issues regarding drafting citizens into the military. The typical Federalist would feel that a draft was necessary in order to defend the country, and although the Constitution did not specifically address the situation, amendments should be made for our national interest. Jefferson himself was a prime example of an idealistic politician who put the good of the country over his Republican values. The Louisiana Purchase was performed in a manner with which many conventional Democratic Republicans would argue against. Jefferson bent and shaped the Constitution into a document that allowed him to double the size of the country. He was willing to compromise with his original values in order to improve and fortify America. Jefferson told Samuel Kercheval, ?Some men look a constitutions with sanctimonious reverence?..to sacred to be touched. But I know also, that laws and institutions must go hand in hand with the progress of the human mind.? The powerful statements made by Jefferson, Webster and many other politicians prove that it is often necessary to compromise individual ideas for the good of an entire country. This basis of compromise is the true foundation of our government and our history.

Beverly lowry essays

Beverly lowry essays Beverly Lowry, Her Dream of Dreams: The Rise and Triumph of Madam C. J. Walker, [New York: Alfred A Knopf, 2003], 481pp. Beverly Lowry, the author of Her Dream of Dreams, grew up in Greenville, Mississippi, but was born in Memphis, Tennessee on August 10, 1938. Lowry is the author of six novels and two nonfiction books. Lowry is also the director of the Creative Nonfiction Program at George Mason University. She currently resides in Washington, D.C. Beverly Lowry became interested in Madam C.J. Walkers story when she considered doing a novel authorized by the estate of Alex Haley. Lowry purpose for writing the book on Walker was to filter out Walkers thinly documented story and frame it into the roiling race relations of her day. The theme of this book is the life of Madam C.J. Walker. It discusses her road to success in becoming one of the first women of any race to be a millionaire. The historical period the book relates to is the Age of Progressivism. Born Sarah Breedlove on December 10, 1867, Madam C.J. Walker grew up the child of freed slaves, Owen and Minverva Breedlove, on a plantation in Delta, Louisiana. Walker lost her parents at the age of seven, and married for the first time at the age of fourteen. At the age of seventeen, Walker had her first and only child, Lelia. By the age of twenty she was a widow, but married twice again, the last being Charles Joseph Walker. Breedlove went on to adopt his name in 1906, later adding the title Madam, which was custom for woman in business. Wanting a better life for her daughter, as well as, herself, Madam C.J. Walker moved to St. Louis and continued work in the laundry business. With the money she made, she sent Lelia to school to get that education she never received. After working for eighteen years she got to see her daughter graduate from high school and go to college. Madam Walker claim to fortune, was prompted by Walkers hair fall...

Marketing assignment Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing assignment - Essay Example In my case, I relate value proposition to Starbucks coffee. Starbucks is the largest coffee house company in the world and has its headquarters in Seattle, Washington D.C and many outlets all over the world. Starbucks sells among other drinks, coffee. My critical selection process of Starbucks coffee is dependent on its mode of preparation, the energy content of the Starbucks coffee drink, the chemical content, the taste, colour, environment, standard of quality, smell, availability of the drink, and the refreshing nature of the Starbucks coffee. Apart from other external factors that may affect my choice for Starbucks coffee like climate, my selection of Starbucks coffee relies on its mode of preparation. Indeed, the preparation of Starbucks coffee takes place in real time and I can actually from the preparation process on how I can prepare my own cup of coffee at home. The mode of preparation is fast and clean thus enticing me to buy. In addition, Starbucks coffee is highly nutritious for my health and thus relevant to my use. More so, although Starbucks coffee has some elements of caffeine, the levels are quite low and suitable for my consumption. Indeed, the caffeine in Starbucks coffee serves my alertness and relaxation thus motivating to buy. Furthermore, Starbucks coffee has a sweet taste that is unique in all its outlets. Actually, all Starbucks outlets sells universal brand of coffee and hence its originality that drives me to purchase. At the same time, the colour of Starbucks coffee is also unique and there are no chances of fake products. Moreover, the price of Starbucks coffee is also a motivator since it is affordable to me and hence my cause to buy. I take Starbucks coffee in the most relaxing and quite environment. All Starbucks outlets situate at quite environments that equally plays some cool music in the background. With such an offer, I find myself buying it most frequently. It is worth noting that

In what ways has comparative research improved our knowledge of the Essay

In what ways has comparative research improved our knowledge of the strengths and limitations of established national patterns of employment relations and HRM - Essay Example In the context of globalization, lean management provides the paradigm with which human resource management can be understood as â€Å"the acknowledgement, development and systematic use of the skills and knowledge of employees.† (Ramirez et al 2007, p 496) Thereby, recognizing the integral and necessary role of employees in the survival of the organization in the global economy, global market. Being such, there is a continuous demand to undertake studies that will address questions pertinent to human resource management and employee relations as it is an accepted truism in human resource practices â€Å"that high performance work systems, the focus is on more than simply information sharing; they also involve the decentralization of decisions and work enrichment, that is providing employees with opportunities for involvement in decision-making and innovation.† (Wood & de Menezes 2008, p 639) In this regard, this paper intends to focus on the question in what way has comparative research improved our knowledge of the strengths and limitations of established national patterns of employee relations and human resource management? The author will primarily draw his claims from UK HRM and employee relations framework. In the end, it is the hope of the author that this paper may provide a clearer perspective on the important role that comparative research plays in the understanding of employee relations and human resource management.

Declining Milk Sales Essay Example for Free

Declining Milk Sales Essay According to a current study in Age and Aging, starting and continuing to drink milk at a young age can lead to improved physical ability and balance at an older age (â€Å"New study finds,† 2012). Because of milk’s inherent attributes of calcium, protein and vitamins A and B, milk has also been linked to bone strength, muscle strength and better eyesight, to name a few. So why have the US milk sales been slowly declining since the 1970s? A recent article on Forbes. com poses the same question. People are well aware of milk’s existence. The ‘Got Milk? ’ Advertising campaign was debuted in 1993 and won several awards for its ingenuity. It works wonders for getting people to think about milk, but that is only half the battle. The other half, and arguably more important, is getting them to drink it. Jonathan Baskin, the author of the Forbes. com article, believes this is what the dairy industry is failing to do by not compelling consumers to drink milk. â€Å"Memorable branding,† he states, â€Å"is not necessarily the same thing as compelling marketing†(Baskin, 2012). To illustrate this, Baskin offers a few ideas, including packaging innovation, partnering with companies and local sourcing. While I believe all three of his ideas are valid, local sourcing seems like it could be very beneficial, at least for the moment. Within the past few years, buying crops locally is becoming more relevant to many people. The thought of promoting local business growth and living a healthy lifestyle drives people to buy locally. So if a local distributor could deliver these local crops and bundle it with fresh local milk, consumers would be willing to pay for the convenience, healthy lifestyle and support of local businesses; at least that is the idea. Milk mustaches seem to be imprinted in our minds. We know milk is there, but we are not drinking it. In order to change this, the dairy industry needs to focus on giving consumers reasons to drink milk. Local sourcing and distribution of milk could be one solution to this. Proper research would need to be done to determine viability, and a new marketing strategy, possibly implementing the ‘Got Milk? ’ branding with a new local twist would need to be created; however, perhaps then we will finally be drinking more milk. Who knows, maybe cartwheels at 80 will be the new normal. References Baskin, J. (2012). Everyone ‘gets’ milk, so tell us why we should drink it. Forbes. com, Retrieved from http://www. forbes. com/sites/jonathansalembaskin/2012/12/17/everyone-gets-milk-so-tell-us-why-we-should-drink-it/ New study finds milk-drinking kids reap physical benefits later in life. (2012, November 15). Retrieved from http://www. prnewswire. com/news-releases/new-study-finds-milk-drinking-kids-reap-physical-benefits-later-in-life-179464301. html.