Marketing assignment Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing assignment - Essay Example In my case, I relate value proposition to Starbucks coffee. Starbucks is the largest coffee house company in the world and has its headquarters in Seattle, Washington D.C and many outlets all over the world. Starbucks sells among other drinks, coffee. My critical selection process of Starbucks coffee is dependent on its mode of preparation, the energy content of the Starbucks coffee drink, the chemical content, the taste, colour, environment, standard of quality, smell, availability of the drink, and the refreshing nature of the Starbucks coffee. Apart from other external factors that may affect my choice for Starbucks coffee like climate, my selection of Starbucks coffee relies on its mode of preparation. Indeed, the preparation of Starbucks coffee takes place in real time and I can actually from the preparation process on how I can prepare my own cup of coffee at home. The mode of preparation is fast and clean thus enticing me to buy. In addition, Starbucks coffee is highly nutritious for my health and thus relevant to my use. More so, although Starbucks coffee has some elements of caffeine, the levels are quite low and suitable for my consumption. Indeed, the caffeine in Starbucks coffee serves my alertness and relaxation thus motivating to buy. Furthermore, Starbucks coffee has a sweet taste that is unique in all its outlets. Actually, all Starbucks outlets sells universal brand of coffee and hence its originality that drives me to purchase. At the same time, the colour of Starbucks coffee is also unique and there are no chances of fake products. Moreover, the price of Starbucks coffee is also a motivator since it is affordable to me and hence my cause to buy. I take Starbucks coffee in the most relaxing and quite environment. All Starbucks outlets situate at quite environments that equally plays some cool music in the background. With such an offer, I find myself buying it most frequently. It is worth noting that

In what ways has comparative research improved our knowledge of the Essay

In what ways has comparative research improved our knowledge of the strengths and limitations of established national patterns of employment relations and HRM - Essay Example In the context of globalization, lean management provides the paradigm with which human resource management can be understood as â€Å"the acknowledgement, development and systematic use of the skills and knowledge of employees.† (Ramirez et al 2007, p 496) Thereby, recognizing the integral and necessary role of employees in the survival of the organization in the global economy, global market. Being such, there is a continuous demand to undertake studies that will address questions pertinent to human resource management and employee relations as it is an accepted truism in human resource practices â€Å"that high performance work systems, the focus is on more than simply information sharing; they also involve the decentralization of decisions and work enrichment, that is providing employees with opportunities for involvement in decision-making and innovation.† (Wood & de Menezes 2008, p 639) In this regard, this paper intends to focus on the question in what way has comparative research improved our knowledge of the strengths and limitations of established national patterns of employee relations and human resource management? The author will primarily draw his claims from UK HRM and employee relations framework. In the end, it is the hope of the author that this paper may provide a clearer perspective on the important role that comparative research plays in the understanding of employee relations and human resource management.